May
16
Although considered by many to be the sole concern of health
care providers, the Health Insurance Portability and
Accountability Act (HIPAA) affects nearly all companies that
regularly transmit or store employee health insurance
information. HIPAA was signed into law in 1996 and it's original
purpose was to protect employee health and insurance information
when workers changed or lost their jobs. As use of the internet
became more widespread in the mid-1990s, HIPAA requirements
overlapped with ...Read the rest of this entry »
May
15
Imagine yourself at the local Sears carrying a shopping basket
down the isles looking for the perfect gift for your spouse when
you come to a great looking watch in the jewelry department. You
know she'll love the design, but also know she has a curious
allergy to white gold and call over a salesperson to ask them
what the bevel surround is made of. She reassures you that it's
made of platinum so you cheerfully purchase the watch, smiling
as you wander over to have it gift-wrapped.
Take the ...Read the rest of this entry »
May
13
How To Build a Name in Events Planning from your PC and with a Little LegworkIf your talent and skill is to provide unforgettable events, promoting your business is the next best thing. But to get yourself known to the public, a series of campaigns and ideas to build your name is needed.Since an event planning sideline requires a lot of creativity, your promotional campaigns can work better if such is unique and highly creative as well. Also, to maximize your promotions means to cover each ...Read the rest of this entry »
May
12
So, you don't have a multi-million dollar advertising campaign?
You don't have a staff of hundreds, venture capital backing or
someone from Star Trek as your spokesperson? Then perhaps it's
time to look into one of the advantages that you do have over
these e-commerce giants..... customer service.
You might wonder how a small company can hope to give better
customer service than these heavily staffed, heavily funded
e-giants. Believe it or not, it may be your lack of size, that
just might give ...Read the rest of this entry »
May
11
Reason No. 1 - It Takes Too Long.
There are simply not enough hours in the day for you to do your
day job, keep abreast of all the changes in the internet
marketing industry, track the progress of your website and make
constant amendments and adjustments to your online marketing
strategy.
The good news is - you have a choice. You can either give up
your day job and become a website marketing expert or you can
get the experts in to promote your website for you.
Reason No. 2 - The "I Can Use A ...Read the rest of this entry »
May
10
Getting some form of top level education has become a pre-requisite to getting many jobs in this economically challenged day and age. Almost everyone is scrambling for a place in a college or university in a bid to pursue a course of their dreams or to enhance their chances of a promotion. For those who cannot secure a place in a any of these institutions, that internet comes in handy. There are many courses being offered by online colleges and it is up to you to choose one of your choices. ...Read the rest of this entry »
May
9
Internet is a living network as it is inevitably changing day by bay. That is the reason why strategies and tips that did well in past are not that effective in present circumstances. Today every business needs to stay on top to be able to understand and control the ever changing situation. Businesses need to analyze and adapt these changes so that they may walk shoulder to shoulder with their competitors. To help business with that task of analyzing and adapting changes search engine marketing ...Read the rest of this entry »
May
8
Since its introduction, Six Sigma has literally revolutionized
management processes and the way business is done. Over the
years, major corporations world-wide'from Motorola to General
Electric'have adopted and implemented its methodology as the
keystone of their management philosophy.
As such, Six Sigma practitioners are in high demand by top
companies looking to streamline their processes and increase
their profit margins through this powerful management tool.
This article will provide a ...Read the rest of this entry »
May
7
ADD YOUR URL TO YOUR MARKETING MATERIALS
A couple of months ago, I met with a client who launched their
Web site in 1999. They were discouraged because their site was
generating poor traffic. When I asked them if they had added
their URL to their stationery and marketing materials, the
answer was no. To me, this should be a no-brainer, but it's not.
Don't forget to add your URL to the following business and
promotional pieces:
- Answering machine/voice mail greeting - Office stationery
(i.e., ...Read the rest of this entry »
May
6
Just when you finally got comfortable with the transformation of
the Web from a simple server of static HTML to a complex
application centered in B2C and B2B concepts, along comes the
latest in E-Business initiatives - the Enterprise Portal.
Enterprise Portals are Extranets developed by companies to
satisfy secure communications with their customers, partners,
and employees, and it's an idea whose time has certainly come.
Both big companies and small have discovered the multifaceted
value of ...Read the rest of this entry »